What Does a Digital Marketing Manager Do?

Job description

A digital marketing manager is responsible for driving traffic to the company’s website. He or she will coordinate with a team of internal and external partners to implement paid advertising channels such as display, affiliate, search, retargeting, and social media. In addition, he or she will monitor key performance indicators, conduct data analysis, and report on the results of each campaign.

A digital marketing manager evaluates new digital technologies, uses Web analytics tools to measure traffic, and manages marketing campaigns to increase brand recognition, trust, and purchase intent. The role also includes developing media strategies, writing content, and digging into Web analytics. In addition to developing marketing campaigns, a digital marketing manager oversees the performance of other members of the team.

A digital marketing manager oversees several digital campaigns, including email marketing, social media, and search engine optimization. They also work closely with marketing leadership to evaluate results and improve strategies. A digital marketing manager’s job description may vary depending on the organization’s specific needs. If you have experience in managing marketing campaigns, you may want to pursue this position.

A digital marketing manager needs to be a creative thinker with the ability to manage multiple tasks. He or she must also have a proven track record in scaling paid digital media initiatives. Ultimately, he or she must report on metrics to management. He or she must know how to set up and monitor paid media channels such as Facebook, YouTube, Bing, and LinkedIn.

A digital marketing manager also needs to have excellent communication skills. Digital marketing is about establishing relationships and influencing the target market. This requires a strong communication style and attention to detail.

Education required

A career in digital marketing requires an education in various areas. Many jobs in this field involve a lot of networking. In addition to a college degree, you should look for certifications in related fields. Certifications such as certified social marketing associate or professional certified marketer are important for a digital marketing manager.

A bachelor’s degree in marketing, advertising, communications, public relations, or a related field is a great place to start. These degrees provide a well-rounded background in the field, and will help you find a specialty. Some employers may even require you to earn a master’s degree. Obtaining one of these degrees will put you ahead of your competitors in the market.

In addition to strong writing skills, a digital marketing manager should be able to delegate tasks to others and allocate specific periods of time for specific tasks. This ability is important in digital marketing because it will help you meet deadlines, attend meetings, and perform time-sensitive tasks. In addition, digital marketing managers must possess the ability to effectively communicate with various stakeholders and staff members. They should also be able to think creatively.

Most companies require that prospective candidates have a bachelor’s degree in a related field. Some prefer those with master’s degrees, so make sure you research the education requirements of a potential employer before you apply. However, it is possible to gain relevant work experience through part-time or temporary positions, or even technical certifications.

A digital marketing manager will work closely with a cross-functional team to develop campaigns. They will also oversee various marketing operations and manage the team as it grows over time. Ultimately, this role will require a manager to lead a team, manage budgets, and develop relationships with internal and external stakeholders. Besides implementing campaigns, digital marketing managers will also manage media and oversee third-party vendors.

Work environment

The work environment for a digital marketing manager can be varied. A typical job description would include responsibilities, hours of operation, travel requirements, and benefits. Employers can highlight specific benefits that are unique to their company to attract and retain talent. These benefits may include tuition credits, paid parental leave, and childcare reimbursement.

Digital marketing managers need to have strong interpersonal and communication skills in order to work effectively in their roles. They need to be able to work collaboratively with team members and negotiate contracts. They must also be adept at managing their time and multitasking. They must be organized, able to manage multiple programs, and have exceptional attention to detail.

The work environment for a digital marketing manager varies from company to company, with most digital marketing managers working in an office setting. They usually have their own office and a laptop, but some may also allow remote work if they have a good Internet connection. They usually work full-time hours, although they may work part-time and overtime.

Digital marketing managers lead teams of professionals who develop and manage digital marketing campaigns. They also monitor website traffic, create promotional campaigns, and analyze consumer behavior. Their role also includes collaborating with other departments and overseeing the work of third-party digital marketing agencies. These managers are often responsible for educating management and executives about their work and results.

A digital marketing manager’s role requires extensive experience in the field. This position requires strategic thinking, ability to think on your feet, and the ability to use data analytics to improve campaign performance. Digital marketing managers should have a degree in marketing, and two A-Levels are usually required.

Skills needed

In order to succeed in the role of a digital marketing manager, you will need to have a strong communication and teamwork skill set. You must be able to delegate tasks, adhere to deadlines and devote a designated amount of time to tasks. Time management is an essential skill as it helps you achieve your goals on time and attend meetings and other important activities. Good verbal and written communication skills are also a must. These include being able to communicate your ideas and vision effectively. You should also be able to write persuasive product copy and produce reports.

Copywriting skills are also essential if you want to be a successful digital marketing manager. Being able to write effective copy can help you gain the trust of your audience and increase website traffic. Moreover, a good copywriter will be able to use brand stories to build brand loyalty among customers. Besides, brand stories are more effective when you can tap into your audience’s emotions and create a connection with them. Moreover, people can remember a story better than a list of facts.

Web analytics is also a vital skill for a digital marketing manager. This helps you measure the success of your campaign and understand what’s working and what is not. This is crucial for getting an edge over your competition. Also, CRM systems and tools help digital marketing managers track the results of their campaigns. These tools allow them to measure customer engagement and make changes as needed.

SEO is another essential skill for digital marketing managers. Search engine optimization involves ensuring your site ranks well on search engines. A successful SEO manager is able to improve a company’s search engine rankings and drive more traffic to their website. Likewise, knowledge of PPC is also an important skill. PPC campaigns help companies get on the first page of Google search results. Many brands are looking for PPC specialists who can help them gain more visibility online.


The salary of a digital marketing manager varies by location. In major cities, salaries are higher than in smaller ones. Digital marketing managers who work in large marketing agencies, technology and research companies, and pharmaceutical firms may earn more than those in smaller cities. However, if you are interested in working from home, consider digital marketing positions that don’t require a lot of travel.

A digital marketing manager’s salary will depend on the skills and experience that he or she has. For example, experience with social media and SEO are key. A digital marketer must also have a strong understanding of analytics. An understanding of human behavior and psychology will help him or her effectively track campaign results and show ROI. Because these managers are responsible for overseeing a variety of activities, the salary of a digital marketing manager can vary significantly.

The salary of a digital marketing manager will depend on several factors, including experience level and location. A digital marketing manager can expect a salary that is between fifteen and fifty percent higher than a similar role in a less competitive industry. Because the digital marketing world is booming, salaries are expected to grow in a similar way. The table below lists average salaries for different roles in the field, broken down by geography and job title.

The average salary of a digital marketing manager ranges between $104,086 and $136,349 depending on experience and location. However, the highest paid digital marketing managers make more than $123,500 per year.

Also check: Best Ways to Learn Digital Marketing