How to Create a Social Digital Media Marketing Strategy

In this article, we’ll cover how to create a social digital media marketing strategy and how to monitor metrics. You’ll also learn how to engage employees in the process. After developing your social media strategy, the next step is to implement your policy. Make sure all relevant team members approve of it. Developing a social…

What Does a Digital Marketing Specialist Do?

What Does a Digital Marketing Specialist Do?

A digital marketing specialist is responsible for developing and executing online marketing campaigns for a company. They report to the marketing director or marketing manager and must analyze campaign results to show that marketing efforts are yielding positive results. They may also be responsible for meeting specific KPI targets. Their duties include developing written and…

Successful Digital Marketing Strategy

Successful Digital Marketing Strategy

A Successful Digital Marketing Strategy Focuses on Your Target Market and Identifies Ways to Reach Them A successful digital marketing strategy focuses on your target market and identifies ways to reach them. It also looks at their internet usage habits, and determines how much they know about your organization, product, and/or service. This will determine…

What Jobs Can I Get With a Digital Marketing Degree?

What Jobs Can I Get With a Digital Marketing Degree?

After graduating with a digital marketing degree, you can take a number of different careers within the industry. Whether you want to work in demand generation, user experience design, pay-per-click management, or data analysis, there are many different options available to you. Duties of a data analyst A digital analyst has to have extensive knowledge…

What Is Lead Generation in Digital Marketing?

What Is Lead Generation in Digital Marketing?

You’ve heard of Content marketing and Social media. But what is lead generation? This is a process of obtaining contact information of people who may be interested in your products or services. It differs from traditional surveying and cold calling. During this process, you ask for their contact information so that you can stay connected…